GOLF, CURL & MORE

726 Dundas St., Woodstock, Ontario, Canada. N4S 1E7. 519-537-7496, 1-866-286-2875, rbmck@oxford.net

INTRODUCING BLACK GOLD^® FROM TRUE TEMPER^®
Stepless Profile…Descending Weight…Frequency Tuned.

Memphis , TN …True Temper is proud to welcome a new member to its “gold” family of products. Complimenting Dynamic Gold ® , its constant weight counterpart, the new Black Gold ® features a stepless, descending weight design meaning that the shafts get progressively lighter from long iron to short iron lengths. Black Gold features the same tour-proven ball flight of Dynamic Gold while offering a unique feel due to its descending weight properties. Its stepless profile also contributes to its distinct feel at impact in addition to providing custom clubfitters the ability to pinpoint a specific finished club frequency.

“Dynamic Gold is constant weight, meaning that the 3-iron shaft weighs the same as the 8–iron shaft, says Scott Hennessy , President / CEO. “While Dynamic Gold continues to be the overwhelming choice of professionals and top amateurs, there is a segment of players who prefer descending weight shafts because of their distinctive feel as the clubs progress into the shorter irons.” He continues, “Our goal with Black Gold was to produce the best shaft possible for this player segment.”

Utilizing True Temper’s proprietary manufacturing processes, Black Gold’s critical shaft parameters are held to exacting standards (consistency of the raw blank is held to within +/- 1.5 grams and the raw frequency is controlled to within +/- 2 cycles per minute) resulting in a “frequency tuned” product that combines the trimming flexibility of a stepless design with the unmatched quality and consistency that is the essence of True Temper’s “gold” heritage.

“Frequency is just one small dimension of the overall club system,” states Graeme Horwood, Vice President of Engineering / R & D. “With Black Gold, we not only focus on finished shaft frequency, but also weight, wall thickness, balance point and the consistent taper rate of the shaft from butt to tip. This attention to detail produces what we call a ‘frequency tuned’ set of iron shafts with consistent feel and performance shot after shot and round after round.”

“The initiative with Black Gold was to produce a stepless shaft that not only had incredible playing characteristics but unmatched consistency versus anything currently in the stepless category,” continues Hennessy. “It is our precise manufacturing process that has established True Temper’s gold series of shafts as the very best available and will position Black Gold as the most consistent stepless, frequency tuned shaft in the game today.”

Black Gold is available in both tapered and parallel versions in R, S and X flexes. Its satin nickel finish not only reduces glare but gives it a distinctive, sleek appearance

The Gold Standard

For the past 25 years Dynamic Gold has been the benchmark by which all other shafts are measured. Each week, more Dynamic Gold shafts are put into play on the global professional tours than all other shafts combined. Its tip stiff, constant weight design (shafts weigh the same from long iron to short iron lengths) produces the ideal shot trajectory demanded by the most discriminating players. Exacting weight tolerances combined with pinpoint wall thickness and balance point specifications produce a shaft with unmatched repeatability and consistency.

The new Black Gold introduces a new dimension to the “gold” family. Unlike its constant weight counterpart, Black Gold features a stepless, descending weight design (shafts get lighter as they progress from long iron to short iron lengths) providing custom clubfitters the ability to pinpoint a specific finished club frequency. Utilizing True Temper’s exacting manufacturing processes, the consistency of the raw blank is held to within +/- 1.5 grams and the raw frequency is controlled to within +/- 2 cycles per minute. The end result is the most consistent stepless iron shaft on the market today.

Frequency Tuned Performance

For years custom clubfitters have used butt frequency as the measurement tool to compare the specific flex progression of the shafts throughout the set. Until now, most stepless shafts have focused largely on butt frequency as the prominent design consideration failing to recognize the significant contribution of weight, balance point, wall thickness and shaft diameter to the overall performance of the club system.

Black Gold introduces “frequency tuned” technology. Incorporating True Temper’s proprietary manufacturing process, each of these critical shaft parameters is held to exacting standards resulting in a shaft that combines the trimming flexibility of a stepless design with the unmatched quality and consistency that is the essence of the True Temper “gold” heritage.

The Custom Advantage

R+ or Soft X? The stepless design of Black Gold will provide custom clubfitters with the flexibility to perform multiple trim scenarios to achieve specific flex profiles based upon their expert analysis of a player’s swing characteristics and shaft flex needs. The taper tip, discrete length version provides a wide array of stepping options to target multiple sub-flexes within a particular flex range.

Stepless vs. Stepped Shafts

Did you know all steel shafts start with steps? The step tapering process originally patented by True Temper is necessary to manipulate the diameters of the shaft and create the unique playing characteristics found in each design. The most popular shaft in the history of Golf, Dynamic Gold® features a step pattern with 9 steps @ 1-7/8” and 2 @ 3.0”.

The new Black Gold begins with steps but they are removed through a process called “swaging”. The steps are removed through a series of dies producing the distinct, sleek stepless profile. Because the steps have been removed, the custom clubfitter is provided greater flexibility to customize the flex distribution for various player profiles

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All prices listed are in Canadian Funds. Shipping charges and applicable taxes are not included. Prices listed are subject to change without notice.

Minimum order quantities may be required for some items.

Golf, Curl & More, 726 Dundas St. Woodstock, Ontario, Canada, N4S 1E7 1-866-286-2875, 519-537-7496 Fax: 519-537-8050, www.golfcurlandmore.com rbmck@oxford.net