GOLF, CURL & MORE

726 Dundas St., Woodstock, Ontario, Canada. N4S 1E7. 519-537-7496, 1-866-286-2875, rbmck@oxford.net

Why Should You Be Playing With Custom Clubs?

GOLF DIGEST'S recent tests indicate that the average golfer with a handicap of 25 who is fitted for custom clubs can expect to improve their game by 7 strokes.

A golf swing is as individual as one's fingerprint. Every golfer is unique, not only in their swing, but also in their physical attributes.

Clubs of proper flex and length will improve your ball striking ability. All of our clubs are built for the individual to ensure proper length, flex, grip, grip size and lie.

Think of this analogy: Learning to drive a car would be more difficult if it had poor brakes and unreliable steering. How can you learn to play golf properly with clubs that are too stiff, too long, grips that are too big or too small, or clubs that are too heavy? Learning to play good golf is much easier with clubs that are easier for you to use.

Custom vs. 'Off the Rack' Clubs

Ready made golf clubs are much like suits at a clothing store. There are different sizes and colours, just like there are different lofts and flexes.

The majority of pros signed by a manufacturer do not play with the same clubs offered in the pro shops. Usually, the shaft is changed, and in some cases the head is completely different as well. It's custom made to the professional's game, but made to look similar to the model being sold 'off the rack'.

Even though many know that the pros use only custom equipment, that awareness often breeds a misconception that leads many to believe that only better players need custom made clubs.

Nothing could be further from the truth - every player needs custom-fit clubs!

Unlike a custom tailored suit, custom built golf clubs can be less expensive than name brand clubs purchased 'off the rack'.

Our clubs are all built with quality components manufactured by established and well known component dealers. You don't pay the price for a tour player using our products.

"The woods are full of long hitters." Our objective is to provide you with the equipment that allows you the greatest opportunity for additional distance, while still improving your accuracy.

Let us improve your golf game!

What is a Golf Clone?

A Golf Clone is similar to the concept of a PC Clone (at least that is how we think of it). In the mid-1980's PC Clones were introduced into the personal computer market. Some of them, like Compaq, eventually became Brand Names. But the goal of Clones, in both golf and computers, is to provide all of the performance features of a big name brand with a better value to the consumer. Clones are not to be confused with the branded products they may seek to flatter, but they are made from essentially the same materials and design principles, use the same shaft and grip suppliers, and perform similar to (or often better than) the name brands.

The important point is we buy our heads, shafts, and grips from the same small community of golf manufacturing suppliers. We provide performance but offer you a BETTER VALUE.

Are some Golf Clones Illegal?

Illegal knockoffs and counterfeits are a significant problem in the golf industry. The Name Brands talk about illegal clubs ripping them off, but counterfeiters also rip us off and you too, the consumer. No one should buy products from an illegal counterfeiter. An illegal knockoff and/or counterfeit are products that violate the legal trade dress rights, trademarks, patents or copyrights of another company. Historical examples of trade dress violators were the makers of the "king snake" which was an illegal knockoff of Cobra's King Cobra, the Tommy Mann Bummer, the Big Burser _ you get the point. An illegal knockoff rips off the violated company because it confuses the consumer and in some cases seeks to fool the consumer into thinking their product is actually the Name Brand Company's product. It rips us off because we play by the rules and lose business to shady operators who fool consumers into thinking they are buying a legitimate product. It rips you off if you buy their products because you have then violated the law and are holding illegal goods. That could very well negatively affect your game, and, we at Golf, curl & More do not want that to happen. Golf, Curl & More is very careful to not violate the valid rights of other companies. However, we do examine carefully the claims of companies and work hard to get into your hands the best products at the best price. We call this "value."

Why Are Golf, CURL & MORE Clubs Such A Good Value?

Just like the computer, automobile, and fashion industries, golf is an industry of product leaders and product followers. Golf, Curl & More is a "smart follower." We look at what is hot and analyze whether it really works as advertised and then tend to follow the concept at a much less expensive but no less effective result.

The important point is that we use the same quality materials, the same casting foundries, and the same high quality assembly methods as all the big name brand producers. We design and obtain our heads, shafts, and grips from exactly the same suppliers as the more expensive name brand producers. We offer the same performance but provide you with BETTER VALUE. By the time you are done dealing with us you will be able to tell all your friends that you got a better product for less money and you'll understand why — by buying from Golf, Curl & More. It is that simple.

The real question we pose for you is:

Why are Brand Name Clubs SO MUCH MORE EXPENSIVE?

It is simple, really: advertising, overhead, and middlemen. The amount actually spent for research and development by the golf club industry is not nearly as large as the money spent for advertising. The real dollars go toward convincing you to buy the name brand club and paying the middleman to get them into your hands.

What About the Cost of Name Brand Advertising?

Independent surveys show that up to 70% of the retail price of a Name Brand golf club goes to support the advertising and brand name development. The money spent in advertising builds status and peer pressure to buy a name brand. Every advertising dollar spent by the name brand club is targeted to make you feel better (or justified) in paying more money for the brand. Some people raise their self-esteem by buying a name brand club for more money.

What About the Middleman?

Demo clubs, fancy retail storefronts, and sales personnel cost money. Most retailers mark up their products 60% to 100% from their wholesale purchase price.

Sometimes I See Full Sets of Woods and Irons With Graphite Shafts selling in a Costco or walmart for Less than $200.00. How Can That Be?

Simple. Usually the "graphite shafts" in those sets have a high percentage of fiberglass in them, the iron heads are made of zinc and the wood heads are made of aluminum. Let the Buyer Beware!

There is a huge difference between "composite (read that to mean 'fiberglass') graphite" and "100% graphite". There is a huge difference between zinc irons and 431 or 17-4 stainless steel irons. There is a huge difference between aluminum (which is sometimes advertised as 'stainless' because aluminum doesn't rust or 'titanium composite' because aluminum has trace elements of titanium in it) woods and 431 or 17-4 stainless steel woods. This can easily mean a difference in material costs of $75.00 to $150.00! So from our lesson above if you see an 11 piece set (1, 3, 5 woods and 3-PW irons) advertised at less than $200 and it says "graphite composite shafts, stainless woods and irons" — BEWARE. It is probably a fiberglass shafted set with zinc irons and aluminum woods that will not rust!

But on the other hand, if you see an 11 piece set (1, 3, 5 wood and 3-PW irons) advertised at less than $200 and it says "100% low torque graphite shafts, stainless steel iron heads and stainless steel wood heads" — BUY IT! It is probably a liquidation set of an older model year or a company going out of business

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All prices listed are in Canadian Funds. Shipping charges and applicable taxes are not included. Prices listed are subject to change without notice.

Minimum order quantities may be required for some items.

Golf, Curl & More, 726 Dundas St. Woodstock, Ontario, Canada, N4S 1E7 1-866-286-2875, 519-537-7496 Fax: 519-537-8050, www.golfcurlandmore.com rbmck@oxford.net